Port Orange Bench Advertising: What Makes a Good Slogan?

If you’re the owner of a new company or are just getting into more targeted advertising, you may be wondering about the role of a slogan in your business. Do you need one? How long can it be? There are many questions you’re probably facing right now, and we want to help!

First off, you need to ask yourself the question—do you need a slogan? Many businesses struggle with this, since they don’t want to sound stuffy or insincere in their slogan and aren’t sure how to condense the message of their business into just a few words. 

Having a slogan usually won’t make or break your business—and above all, don’t feel the need to create the best possible slogan on your first try! Think of the most famous company slogans you know… for every “wow” slogan, there are probably anywhere from a few to a few dozen less perfect ones. 

Here are some tips to keep in mind before you get started on creating your new slogan:

Make your slogan original.

One of the key things to remember about a slogan is that it’s supposed to showcase the character of your business and what it offers. For this reason, it’s important that your slogan is not only original in its claims, but also its delivery. 

Be brief.

A good slogan should be easy to understand and repeat. Keep your slogan short enough that others can replay it to a friend and remember it themselves—while still delivering some meaning.

Employ memorable devices.

As we have mentioned in previous blogs, there are some textual devices that seem to do wonders for our memory. Alliteration, the asking of a question, a rhyme, or a pun are all ways to spark your potential customers’ interest and make your slogan and your business memorable.

Be honest in your claims.

You of course want to highlight the best parts of your company, but be sure to keep your slogan realistic and honest. If customers don’t get the experience/savings/deal that you advertise in your slogan, that may lead to disappointment later on. 

If you’re still stumped about what to include in your slogan… try to stop calling it a slogan! This may seem silly, but it can actually help relieve some of the built-in pressure and expectations that come with finding the “perfect” slogan. Instead, focus your energy on creating a simple line that explains what your business does. It doesn’t have to be incredibly clever—just a short phrase or sentence that gives customers an idea of what you offer. You can use this line as a temporary substitute until you can think up your new slogan, or it may take on the role of slogan itself. You may find that when you take the pressure off, you are actually able to create a better, more coherent slogan than you would’ve been able to otherwise!

Remember, a slogan is one part of your company’s advertising plan—but you need somewhere to put it, too! Contact us at (386) 322-3600 for help in creating your own bench advertising campaign!