Design Tips
- Product Identification: Be sure to have your companies name and logo is prominent
- Short Copy: 10 words total in your advertisement design, you want to keep it simple and get to the point
- Short Words: Keep it short for a fast comprehension, you want your message to be easily absorbed in a single glance
- Large & Legible Text: Your text will be viewed from distances of 400-800 feet so you want to make it large and bold
- Bold: Be bold and have bold colors - Your advertisement won't be eye-catching at 600+ feet if it is subtle
- High Contrast: The better the contrast the better the visibility
- Photos: Use photos and graphics to convey mental images
- CTA: Place a Call To Action in your advertisement design to stimulate a response from readers and viewers
- Test it: Print your creative and view it from 15 feet for 5 seconds, can you read it? If you can't then your audience won't be able to see it either.