Why AADT Matters

When looking into advertising for your business, restaurant or firm, you probably encounter lots of jargon and confusing terms every day… and we want to help explain some of them to you! One such term is AADT, or average amount of daily traffic. What does it really mean, and how is it calculated? We’ll take a look at these answers today.

The AADT is calculated by the Florida Department of Traffic—it’s their calculations that are used to determine funding for highway maintenance and other decisions. It also serves to help us better serve you, or advertisers! We want you to be comfortable in your advertising decisions, to be able to know how many drivers have the potential to see your bench ad every day. This information is powerful, and isn’t always as easy to quantify in other forms of advertising like television or newspaper.

So what does this mean for you as an advertiser? For one, you save a good amount of money by taking the guesswork out of advertising decisions—unlike other mediums, the bench ad offers concrete numbers you can expect that will see your ad (while newspapers can be thrown on the floor and TV ads muted or skipped through, it’s hard to miss a well-placed bench ad on your daily commute). In Daytona Beach and the surrounding area especially, we’ve deliberately chosen to advertise in tourist-heavy spots in addition to well-traveled roads used by commuters, beachgoers, businesspeople… you name it.

AADT is a huge part of what goes into our bench ad placement decisions—and when we get numbers from the state, we know it’s a source we can trust. Ask us today about the ideal place to set up your own bench ad, and we’ll be sure to find the right location for you.

When looking into advertising for your business, restaurant or firm, you probably encounter lots of jargon and confusing terms every day… and we want to help explain some of them to you! One such term is AADT, or average amount of daily traffic. What does it really mean, and how is it calculated? We’ll take a look at these answers today.

The AADT is calculated by the Florida Department of Traffic—it’s their calculations that are used to determine funding for highway maintenance and other decisions. It also serves to help us better serve you, or advertisers! We want you to be comfortable in your advertising decisions, to be able to know how many drivers have the potential to see your bench ad every day. This information is powerful, and isn’t always as easy to quantify in other forms of advertising like television or newspaper.

So what does this mean for you as an advertiser? For one, you save a good amount of money by taking the guesswork out of advertising decisions—unlike other mediums, the bench ad offers concrete numbers you can expect that will see your ad (while newspapers can be thrown on the floor and TV ads muted or skipped through, it’s hard to miss a well-placed bench ad on your daily commute). In Daytona Beach and the surrounding area especially, we’ve deliberately chosen to advertise in tourist-heavy spots in addition to well-traveled roads used by commuters, beachgoers, businesspeople… you name it.

AADT is a huge part of what goes into our bench ad placement decisions—and when we get numbers from the state, we know it’s a source we can trust. Ask us today about the ideal place to set up your own bench ad, and we’ll be sure to find the right location for you.