Holiday Ideas for Your Daytona Business

This holiday season, you may be looking for new ways to promote your business while increasing profits. Additionally, if you are currently using a bench ad campaign, you may be wondering how best to tie in your advertisements with current deals, promotions and other events. We can help with both of these needs!

 If you’re in need of some holiday inspiration, keep reading today’s blog for tips and ideas to try this season.

 Offer holiday discounts

 Of course, one of the best and most natural ways to promote your business this holiday season is to offer seasonal discounts. This can be done in any form you’d like, even if it’s just a clearance event timed specially for the season. You will be sure to impress newcomers to your business who may have found you through your community advertising, and of course you’ll please returning customers as well.

 Host special seasonal events

 Community involvement by throwing special events is always a great business practice, and during the holidays there are even more opportunities to try it. This season, think about events you can host that 1) tie in with your business (whether you’re geared toward families, working professionals, or other groups there’s bound to be at least a few ways to do this) and 2) get people to enjoy and remember your business.

 Shoot and distribute 2016 calendars

 While calendars during the holidays may have become somewhat of a cliché, they are still being bought and gifted every year. Capitalize on this yearly necessity and try shooting and distributing your own 2016 calendars! Get everyone in the shop, restaurant or office involved and create a calendar that celebrates your business and ties in with your mission. Consider offering them with purchases or to subscribing clients—whatever works best for you.

 Show appreciation for your clients

 Your clients and customers will always love feeling appreciated, especially during the holidays. Showing your appreciation can often be something as simple as an exclusive discount or greeting card—it’s the thought and the gesture that counts here.

 Participate in community holiday functions

 For local businesses, getting involved with the community is always a “must.” During the holiday season, there are bound to be several holiday themed events going on that you can participate in. Keep an eye out for upcoming craft fairs, parades, or events you might consider sponsoring. Don’t miss these easy chances to build a community presence!

 Dress up your business

 Finally, if you do nothing else this season, be sure to dress up your business and make it extra customer-friendly this season. You can bet that your bench ads will generate even more customers during the winter months—especially if you own a store, catering business or other business that people flock to during the holidays. Keep this in mind and be sure to make a great first impression on new customers. While the holidays often drive customers to shop more, a good first impression will make them return throughout the year.

 We hope that these holiday ideas make promoting your business this season easier (and more successful) than ever before.