Daytona Advertising: 5 Ideas for Summer

Are you stumped when it comes to a design and plan for your bench ad campaign? The summer season is a great time to start, as it offers its own unique opportunities. We’ve put together a quick list of ideas you can consider, ranging from tips on location strategies to design ideas for the ad itself.

When it comes to where you will be advertising, a few spots are uniquely popular this time of year and offer high visibility—and are thus great places to place your ads! These include:

The beach: We’re lucky enough to be located in the sunny state of Florida, where there is no shortage of beautiful, frequently visited beaches to advertise nearby. Local beach roads and the routes leading to them are an obvious pick for high visibility at this time of year. You will be sure to catch tourists and locals alike as they make their way to coastal spots in Daytona Beach, Port Orange, and other popular spots.

Parks and preserves: Central Florida is home to a wealth of parks—from family friendly playgrounds to sports fields to natural preserves and campgrounds. With the kids off school, you can expect many families to be visiting these parks in droves. Because of this, nearby (or leading to) these parks can be especially lucrative locations for your bench ads.

Shopping centers: Whether it’s at a mall, outdoor shopping complex, or simple plaza, there are sure to be more and more shoppers heading out this summer. As they soak up the sun and great deals, you can target summertime shoppers and advertise your own business. The streets and corners nearby such shopping centers (especially if you own a shop or business in the center itself) are smart spots to advertise at.

Now that we’ve covered what locations will work best this summer, it’s time to put some thought into what your ads themselves will say. You don’t necessarily have to change your ads for the summer (and it may not make sense for some businesses), but many business owners and advertisers may find that it’s advantageous to do so. Here are a few design and promotional ideas you can try:

Summer sale: If you’ve been thinking about advertising a seasonal sale or promotion, incorporate that into your bench ad. Summer is a time when people are especially interested in leisure spending and want to take advantage of summer sales, blowouts and special promotions—so let your customers find you to do just that!

Bold and bright designs: It’s summer—have some fun with your ad’s look! Go with bright, fun colors and designs that match the spirit of summertime and may attract likeminded customers. Just be sure to follow the basic elements of design by using contrasting colors and easy-to-read fonts.

Whether you are just learning about bench ads or want to change up your current design or location plan, let us know! We are happy to help you at every step of the way.